Twitter recently announced that its paid ad platform is now open to any who would like to use it. In testing for over a year, Twitter has been gauging user feedback and refining Twitter ads. Probably the most noticeable difference in this ad platform vs. Facebook’s is you are only charged when anyone follows your promoted account from your ad, or someone retweets, replies, favorites or clicks on your promoted tweets. Now that Twitter has ads, can it qualify as a real substitute for Facebook? Who wins this battle?
Facebook vs. Twitter!
Back in the day, (a couple of years ago) this would have been no contest. Now – not so sure who wins. Certainly, there are numerous variables that will factor into who takes home the crown. I suspect that the answer in fact may well be, it depends. Facebook has been the undisputed King of social media, considering the practical advantages it had. The first huge network to utilize personal and business pages, along with an ad platform that for people who understand how to use it, that rivals anything Google aspires to.
The Case for Facebook
Besides the obvious business pages that are getting more and more useful, the grasp of its network is truly incredible. With more than a billion users, Facebook has developed into a lot more than a place where you could catch up with with old school chums. Now, with well-oiled Facebook Pages, relevant groups and an extremely robust ad platform, you have most everything you could want in a social media outlet.
Twitter has always had the extra edge when it came to immediacy, and has produced several very useful applications, such as advanced search for leads, along with the opportunity to use embedded Tweets as testimonials. (Terrific social proof!) It’s a wonderful platform (though underused) for handling your beauty salon business customer service. While the length of the content you can share is limited, Twitter’s speed and ability to reach out quickly have now got them breathing the same air as Facebook.
Take some time to find where your beauty salon market is, and what social outlets they utilize best, then see if that one (Or both of them!) fits your beauty salon business!.
Charlotte Howard is a Radio Host and Beauty Salon Success Coach. She specializes in beauty salon business start-up and client attraction. Contact her today for all of your burning beauty salon business questions, visit www.CharlotteHowardInfo.com
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