Twitter recently announced that its paid ad platform is now open to any who would like to use it. In testing for over a year, Twitter has been gauging user feedback and refining Twitter ads. Probably the most noticeable difference in this ad platform vs. Facebook’s is you are only charged when anyone follows your promoted account from your ad, or someone retweets, replies, favorites or clicks on your promoted tweets. Now that Twitter has ads, can it qualify as a real substitute for Facebook? Who wins this battle?

Facebook vs. Twitter!

Back in the day, (a couple of years ago) this would have been no contest. Now – not so sure who wins. Certainly, there are numerous variables that will factor into who takes home the crown. I suspect that the answer in fact may well be, it depends. Facebook has been the undisputed King of social media, considering the practical advantages it had. The first huge network to utilize personal and business pages, along with an ad platform that for people who understand how to use it, that rivals anything Google aspires to.

The Case for Facebook

Besides the obvious business pages that are getting more and more useful, the grasp of its network is truly incredible. With more than a billion users, Facebook has developed into a lot more than a place where you could catch up with with old school chums. Now, with well-oiled Facebook Pages, relevant groups and an extremely robust ad platform, you have most everything you could want in a social media outlet.

Twitter’s Turn

Twitter has always had the extra edge when it came to immediacy, and has produced several very useful applications, such as advanced search for leads, along with the opportunity to use embedded Tweets as testimonials. (Terrific social proof!) It’s a wonderful platform (though underused) for handling your beauty salon business customer service. While the length of the content you can share is limited, Twitter’s speed and ability to reach out quickly have now got them breathing the same air as Facebook.

Take some time to find where your beauty salon market is, and what social outlets they utilize best, then see if that one (Or both of them!) fits your beauty salon business!.

Charlotte Howard is a Radio Host and Beauty Salon Success Coach. She specializes in beauty salon business start-up and client attraction. Contact her today for all of your burning beauty salon business questions, visit

Charlotte Howard (590 Posts)

Charlotte Howard the “Book Writing Prosperity Coach” has created multiple 6-Figure+ successful brands teaching beauty industry professionals, women entrepreneurs, experts, coaches, authors, speakers and service based organizations how to amplify their message, share their story and use their expertise to impact people’s lives. She has a passion for helping her clients to create freedom based 6-Figure+ businesses by writing best selling books, programs and products. She is a book publishing expert and strategist who personally published over 1000 best selling books in 13 different languages. She is also the executive talk show producer and award-winning star of Heart Centered Women TV, Heart Centered Women Media Podcast and Success and Beauty Talk Radio Show on iTunes, which debuted at #1 on iTunes in multiple categories. She has been called by the Information Marketing Journal a “Information Marketing Genius” and featured in over 1000 media outlets including ABC, NBC and FOX. Are You Ready To Create Your Next Best Selling Books, Programs and Products? Contact her and her team today for a complimentary strategy session. Call 843-376-9044 or visit