Charlotte Howard Content Marketing

Content marketing might be a term you’ve heard tossed about lately, and still may not know exactly what it means for your beauty salon business. Simply put, content marketing is the practice of creating, collecting, and making available fresh content for one’s readers. This may come in various forms, including blog posts, articles, whitepapers, short reports, videos, podcasts, ebooks, social media and more. We live in an age that treasures information, and the more you are able to present your readers with the more authority you will carry in their eyes, which can often result in better rankings, increased traffic, links, and sales.

Content marketing is getting more and more popular

According to, this year some 74 percent of businesses anticipate doing an increased level of content marketing. Only 4 percent are not. There are many reasons for this, among them cost-effectiveness, near-instant results and control over the medium. With content marketing you are able to shape your message, control the flow, and utilize many different mediums to get your content to your market. For example, an article or blog post can be written, posted on your site, excerpted in social media, made into a video or audio and social bookmarked across the web. Repurposing your content for various platforms is the order of the day. Furthermore, this can easily happen frequently, and an entire content marketing campaign can be realized quite swiftly.

Want an example of how content marketing made a difference?

The New York Times profiled a Northern Virginia company, River Pools and Spas, which had watched as their sales plummeted because of the housing recession of 2008. Incoming orders (average $50,000 per order) withered from around six a month to less than two! Their past advertising budget of $250,000 yearly on radio, TV and pay per click advertising simply had to go. Owner Marcus Sheridan launched an aggressive content marketing campaign consisting primarily of blog posts and videos, and within a relatively short time, had not just regained what was lost but beat pre-recessions sales figures.

There’s little question that content marketing can provide results, and that it should have a place in your online marketing strategy for 2013.

About Author:
Charlotte Howard is a Radio Host and Beauty Salon Success Coach. She specializes in beauty salon business start-up and client attraction. Contact her today for all of your burning beauty salon business questions, visit

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Charlotte Howard is a world renowned influential #1 international best-selling author, award-winning beauty, lifestyle and fitness coach specializing in life force energy healing. She is a beaut lifestyle women's mastermind retreat host and the leading women publisher of 40 books written in 10 different languages. She is a high energy, self motivated, passion driven single mom of four beautiful children who works from home full time and home schools. She turned her love for beauty, business and publishing into a career to help women thrive personally and professionally while building an empire that creates freedom, fulfillment and happiness for women interested in living the life they dream with confidence. She has interviewed, mentored and trained some of the most extraordinary thought leaders in the industry, including Emmy Award-Winning Actors, Hair Stylists, Celebrity Fashion Stylists, and Award-Winning Authors, Makeup Artists, Essence, Sophisticates Black Hair, Vogue, Modern Salon, Salon Today and Oprah's magazine editorial experts. Charlotte has been featured on ABC News 4, Live 5 News, Information Marketing Journal and many other media outlets throughout the U.S and abroad.