Content marketing might be a term you’ve heard tossed about lately, and still may not know exactly what it means for your beauty salon business. Simply put, content marketing is the practice of creating, collecting, and making available fresh content for one’s readers. This may come in various forms, including blog posts, articles, whitepapers, short reports, videos, podcasts, ebooks, social media and more. We live in an age that treasures information, and the more you are able to present your readers with the more authority you will carry in their eyes, which can often result in better rankings, increased traffic, links, and sales.
Content marketing is getting more and more popular
According to BusinessBolts.com, this year some 74 percent of businesses anticipate doing an increased level of content marketing. Only 4 percent are not. There are many reasons for this, among them cost-effectiveness, near-instant results and control over the medium. With content marketing you are able to shape your message, control the flow, and utilize many different mediums to get your content to your market. For example, an article or blog post can be written, posted on your site, excerpted in social media, made into a video or audio and social bookmarked across the web. Repurposing your content for various platforms is the order of the day. Furthermore, this can easily happen frequently, and an entire content marketing campaign can be realized quite swiftly.
Want an example of how content marketing made a difference?
The New York Times profiled a Northern Virginia company, River Pools and Spas, which had watched as their sales plummeted because of the housing recession of 2008. Incoming orders (average $50,000 per order) withered from around six a month to less than two! Their past advertising budget of $250,000 yearly on radio, TV and pay per click advertising simply had to go. Owner Marcus Sheridan launched an aggressive content marketing campaign consisting primarily of blog posts and videos, and within a relatively short time, had not just regained what was lost but beat pre-recessions sales figures.
There’s little question that content marketing can provide results, and that it should have a place in your online marketing strategy for 2013.
Charlotte Howard is a Radio Host and Beauty Salon Success Coach. She specializes in beauty salon business start-up and client attraction. Contact her today for all of your burning beauty salon business questions, visit www.CharlotteHowardInfo.com
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