So you don’t think design is important in first impressions? Guess again! A study by researchers at the Missouri University of Science and Technology in 2012 revealed that it takes two-tenths of a second to form a first impression, give or take a nanosecond. This makes it significantly important, as the ability to obtain good design is growing, to make certain that we are doing all we can to get that favorable recognition. This is extremely vital for beauty salon business, as a poor design will frequently lead to trust issues, an essential factor for smaller enterprises seeking to build their brand.
How can we promote good beauty salon design?
The first place to start is with some thought. Understanding how you wish to present your beauty salon brand and products is primarily influenced in the planning stage. That very same study revealed that your logo gets the lion’s share of a visitor’s attention, with images and social interaction following closely on its heels. In other words, the visual elements matter! Now that you have the data, you truly have no excuse. I mean you really don’t, because cost is not much of a viable excuse for inaction.
How are the benefits?
The benefits of good design in your beauty salon business are many and sometimes intangible. While a visual overhaul of your website is fairly obvious, other items like product packaging, your print and web advertising, and even site graphics are being shared, Pinned and ReTweeted from your webpages. We are observing daily how much this can impact your site’s reach and customer base. What’s more, that special feeling that visitors get when viewing an outstanding design may be hard to quantify, but when your site’s traffic increase and sales increase for no other apparent reason, you’ll be very glad you took a long look at your visual design elements today!
Charlotte Howard is a Radio Host and Beauty Salon Success Coach. She specializes in beauty salon business start-up and client attraction. Contact her today for all of your burning beauty salon business questions, visit www.CharlotteHowardInfo.com
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