Social media is a ripe ground for making connections, and also for offending and making enemies. Knowing what you shouldn’t do when it comes to social media is nearly as vital as understanding what you should be doing. Here are some social media mistakes to avoid like the plague!
Jokes at other people’s expense – It should go without having to say, but you need to think before you send anything out into cyberspace for the world to see. Above all, don’t try and take advantage of someone else’s bad luck or indiscretion to promote your own products or services. While a celebrity death or embarrassing scandal may seem like easy fodder for attracting eyeballs, you’re very likely to tick off as many people as you tickle!
Offensive statements and political rants – Closely related is the tendency to broadcast your preferences political, social or otherwise, which may have the misfortune of NOT aligning with those of your beauty salon clients and customers. Don’t go there! Avoid sharing anything that could possibly be misunderstood, or you’ll find yourself scrambling for cover! Once trust is broken, it’s very hard to rebuild.
Not making beauty salon business only accounts – An account solely dedicated to your beauty salon business has not only a greater chance of being found in the search engine results, it projects an altogether more professional image for your beauty salon business.
No social media buttons on your beauty salon website – These are readily available for all social media platforms, and you’re shooting yourself in the foot if they are inaccessible on your homepage and every post you make. This will make it easy for your readers to share your posts and in doing so help promote your beauty salon business.
Not using the links from your beauty salon social sites – Facebook, Twitter, YouTube, LinkedIn, and Google all allow you to link back to your website from your profile page, as well as from posts. This is an fantastic way to garner some easy, authoritative links that will help others find you as well.
Charlotte Howard is a Radio Host and Beauty Salon Success Coach. She specializes in beauty salon business start-up and client attraction. Contact her today for all of your burning beauty salon business questions, visit www.CharlotteHowardInfo.com
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