Social media marketing for your beauty salon business is tough enough without shooting yourself in the foot. Self-induced social faux pas are easy to commit, and difficult to overcome. Social media is not only necessary to include, but important to get right! While some 74 percent of brand marketers saw an increase in website traffic after spending just 6 hours per week on social media, whereas another 83 percent have deserted a purchase after a bad or non-existent customer service experience. (Creotivo.com)
So to help you ward off the mistakes that might be looming in your social media marketing, listed here are five social media mistakes your beauty salon needs to be sure to avoid!
- No engagement with your people –This is “social media”. Be sure to ask questions, share humorous anecdotes (relevant) and by all means, ask for their thoughts. They will gladly give them to you, and you can now use this data in your beauty salon business.
- Lacking excitement or passion – If you’re not excited about your brand, it’s likely to be very difficult to get anyone else excited about it, either. Communicate this in your postings, and in your campaigns. Everybody wants to create a buzz about our beauty salon businesses, but it starts with you!
- Constant promotion – No one wants to be constantly pitched to, and there is no place this is more true than in social media. Once you’ve developed a relationship and trust, it’s going to be much easier to insert the sporadic (soft) selling message.
- Not responding to clients and customers – Sometimes beauty salon companies are so occupied either touting themselves or their services, they totally ignore or miss potential and current clients and customers posting their concerns, questions or complaints on these very platforms! What goodwill or brand awareness you have can be destroyed very quickly by ignoring your customer service opportunities!
- No coherent social media strategy – Lacking, or not knowing why, you’re using social media is a recipe for floundering, and wasting a great deal of time and money. Furthermore, not every beauty business is well-suited to every platform but most of them are, so give this some thought.
We’ll leave you with a link to a great demonstration of what NOT to do! In an example that’s being shared widely, (much to their chagrin) the food site Epicurious. After the recent Boston marathon bombing, they sent out these unfortunate tweets.
Charlotte Howard is a Radio Host and Beauty Salon Success Coach. She specializes in beauty salon business start-up and client attraction. Contact her today for all of your burning beauty salon business questions, visit www.CharlotteHowardInfo.com
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