Sometimes it’s about what you don’t do as much as it is what you do. This can ring extremely true in regards to your beauty salon business website. There are lots of issues that can send visitors screaming into cyberspace to get away from these grievous errors. Let‘s find out if any one of these sound familiar to you.
- No clear objective – According to DinkumInteractive.com you’ve got about 4 seconds to convey what your website is about before they bail.
- Not making the content scannable – We read in chunks, if you can’t scan your page and get the gist of it in a few seconds, you might turn off a substantial percentage of your visitors!
- Not being mobile ready – Mobile is no longer an extra, as according to Google half of all online traffic is mobile.
- Not using videos on your website – Just about everyone has video cameras in our phones–so there’s no justification for not using video on your beauty salon business website!
- No updated, quality content – If your content articles are from Bush’s first term, it’s no surprise they’re fleeing! Also no fancy fonts or ridiculously long pages.
- Hard-to-find contact information – Make certain we can get in touch with you if we want to!
- Not collecting emails or newsletter signups – You do plan to be in your beauty salon business for the long haul, right?
- Not utilizing Meta tags on your beauty salon website – In particular the title and description tags. These can help you to get indexed and ranked in the search engines.
- No social sharing buttons – Social media is a substantial part of search engine optimization now, and you want to make your content shareable.
- No or poor Calls-to-Action – You want an action from your visitors; ask for it!
- No clear site navigation – Don’t use drop down menus, and make certain every page on your beauty salon website includes a link back to the home page.
- Not optimizing your images – Make sure to use the ALT and TITLE tags for any images or videos you use.
- Flash – Besides being hard for Google to read, it can be overly annoying to your visitors!
- No strategy to measure your progress – Do you have some form of web metrics measuring your stats? If not, you’re flying blind.
- “Intro” pages – These are simply an obstacle to your content. You really want to go there? (I’m looking at you, fancy beauty salon business owners.)
Charlotte Howard is a Radio Host and Beauty Salon Success Coach. She specializes in beauty salon business start-up and client attraction. Contact her today for all of your burning beauty salon business questions, visit www.CharlotteHowardInfo.com
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