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CharlotteHoward

Sometimes it’s about what you don’t do as much as it is what you do. This can ring extremely true in regards to your beauty salon business website. There are lots of issues that can send visitors screaming into cyberspace to get away from these grievous errors. Let‘s find out if any one of these sound familiar to you.

  1. No clear objective – According to DinkumInteractive.com you’ve got about 4 seconds to convey what your website is about before they bail.
  2. Not making the content scannable – We read in chunks, if you can’t scan your page and get the gist of it in a few seconds, you might turn off a substantial percentage of your visitors!
  3. Not being mobile ready – Mobile is no longer an extra, as according to Google half of all online traffic is mobile.
  4. Not using videos on your website – Just about everyone has video cameras in our phones–so there’s no justification for not using video on your beauty salon business website!
  5. No updated, quality content – If your content articles are from Bush’s first term, it’s no surprise they’re fleeing! Also no fancy fonts or ridiculously long pages.
  6. Hard-to-find contact information – Make certain we can get in touch with you if we want to!
  7. Not collecting emails or newsletter signups – You do plan to be in your beauty salon business for the long haul, right?
  8. Not utilizing Meta tags on your beauty salon website – In particular the title and description tags. These can help you to get indexed and ranked in the search engines.
  9. No social sharing buttons – Social media is a substantial part of search engine optimization now, and you want to make your content shareable.
  10. No or poor Calls-to-Action – You want an action from your visitors; ask for it!
  11. No clear site navigation – Don’t use drop down menus, and make certain every page on your beauty salon website includes a link back to the home page.
  12. Not optimizing your images – Make sure to use the ALT and TITLE tags for any images or videos you use.
  13. Flash – Besides being hard for Google to read, it can be overly annoying to your visitors!
  14. No strategy to measure your progress – Do you have some form of web metrics measuring your stats? If not, you’re flying blind.
  15. “Intro” pages – These are simply an obstacle to your content. You really want to go there? (I’m looking at you, fancy beauty salon business owners.)

About Author:
Charlotte Howard is a Radio Host and Beauty Salon Success Coach. She specializes in beauty salon business start-up and client attraction. Contact her today for all of your burning beauty salon business questions, visit www.CharlotteHowardInfo.com

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About the Author

Charlotte Howard is a world renowned influential #1 international best-selling author, award-winning beauty, lifestyle and fitness coach specializing in life force energy healing. She is a beaut lifestyle women's mastermind retreat host and the leading women publisher of 40 books written in 10 different languages. She is a high energy, self motivated, passion driven single mom of four beautiful children who works from home full time and home schools. She turned her love for beauty, business and publishing into a career to help women thrive personally and professionally while building an empire that creates freedom, fulfillment and happiness for women interested in living the life they dream with confidence. She has interviewed, mentored and trained some of the most extraordinary thought leaders in the industry, including Emmy Award-Winning Actors, Hair Stylists, Celebrity Fashion Stylists, and Award-Winning Authors, Makeup Artists, Essence, Sophisticates Black Hair, Vogue, Modern Salon, Salon Today and Oprah's magazine editorial experts. Charlotte has been featured on ABC News 4, Live 5 News, Information Marketing Journal and many other media outlets throughout the U.S and abroad.

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Contact Info

Skype: CharlotteEmryHoward
Twitter: @CharlotteHoward
Twitter: @HairArtistAssoc

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