Long, long ago in an internet far away (roughly a year ago) it was relatively simple to rank your beauty site’s pages in the search engine results. All you had to do was optimize your pages, have decent, original content, and begin to collect a vast number of backlinks .
Ahh, the good ‘ol days.
Not anymore. Google has upped the ante, and in addition to making sure we’re still managing to accomplish the majority of the above named items, we are now expected to have a viable and flourishing social media presence as well! This means complete beauty salon social profiles, daily or more posts, and interaction with your peeps on a regular basis.
So just how do we create these “social signals”?
Here are three simple ways for you to enhance the level of engagement with your beauty salon brand, expand your prospective audience, and favorably increase word of mouth concerning your beauty salon business.
- Use beauty salon images and videos – Like it or not, we are now a society that thrives on visuals. Most would, whether by time necessity or purely visual stimulation, prefer to watch and see instead of read. According to Facebook photos and videos attract 53% more “likes” than text alone.
- Make sure to post later on in the day – Engagement in the form of liking, sharing and following, is far more likely to occur later in the day or early evening, according to research from social media expert Dan Zarrella. If you post in the morning, as you’re getting going, be sure to check back later. It will be worth it!
- Be quick on the draw – Don’t leave people hanging! They’re wanting to engage with you, so make it a normal practice to respond to comments, tweets and status updates as soon as you can.
Here’s a cool example of a business getting inventive with social media: Comodo, a restaurant in New York City, launched a menu that used tagged images, enabling customers to browse through and see what they have to offer. Your beauty salon business could also find new customers and further engage with the ones you have already by following these simple suggestions!
Charlotte Howard is a Radio Host and Beauty Salon Success Coach. She specializes in beauty salon business start-up and client attraction. Contact her today for all of your burning beauty salon business questions, visit www.CharlotteHowardInfo.com
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